ARC

ARC Life-Sized Bag

An oversized public installation turning the shopping bag into a simple, shareable brand photo moment.

Client: ARC
Type of work: B2C, Brand Activation, Retail
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

ARC tasked us with creating a high-visibility brand moment in a public space that would drive awareness and encourage organic social sharing.

The activation needed to be instantly recognisable, visually striking, and easy for consumers to interact with.

The solution

We conceptualised, designed, and built a 2.5m x 2.5m life-sized ARC shopping bag, installed at Nelson Mandela Square. The oversized installation acted as a natural photo moment, drawing people in and encouraging user-generated content across social platforms.

The activation tapped into the growing trend of hyper-scale brand objects in public spaces, delivering strong visibility, shareability, and a clear brand statement in a simple, effective format.