Disney

Our Relationship

This project was initiated by Gateway Theatre of Shopping, who approached us to design and deliver a family-focused Disney activation within the mall.

Working alongside Gateway and Disney, we brought the brand to life through an engaging, well-managed mall experience aligned with Disney’s storytelling and brand guidelines.

The Challenge

Disney tasked us with creating a family-focused mall activation made up of multiple interactive zones. The experience needed to cater to different age groups, manage guest flow and dwell time, and bring Disney storytelling to life through play, creativity, and themed photo moments.

The solution

We conceptualised, designed, and built a multi-zone Disney experience, guiding families through a structured journey that included craft stations, LEGO build areas, themed photo stops, soft play zones for younger children, and a bus-style cinema screening Disney content.

The activation featured clear registration and access control, trained brand ambassadors across all zones, and custom-built structures with Disney artwork throughout. Each zone was designed to balance creativity, play, and storytelling, resulting in an engaging, well-managed family experience that encouraged exploration, participation, and shareable moments across the space.

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