Encore

Encore

Festival-style company celebration for over 500 guests, featuring live music, food trucks and family activities.

Client: Encore
Type of work: Event, Experience Design, Internal
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

Our Relationship

Encore partnered with us to create in-person brand celebrations that brought employees, families, and partners together through vibrant, festival-style experiences.

The briefs were to design events that reflected the company’s culture; lively, inclusive, and community-driven, while delivering a day to remember.

The Challenge

We were tasked two years in a row with producing a large-scale celebration for over 500 guests, complete with entertainment, food, and family activities.

The events needed to balance sophistication with approachability, offering something for everyone, from employees to families, while still aligning with Encore’s brand values.

The solution

We produced two full-scale outdoor festivals combining live performances, gourmet food trucks, pop-up bars, and family-friendly zones. Entertainment included acts such as Ard Matthews, Prime Circle, The Kickstands, Black Whiskey, and Goodluck, creating a dynamic and uplifting atmosphere.

Beyond the celebration, the 2023 event carried a meaningful purpose, raising over R160,000 for the Ingane Yami Children’s Village. The result was a high-spirited gathering that balanced fun, heart, and community impact, delivered with the signature JAWBONE attention to detail and energy.