HSBC SVNS

HSBC SVNS

A Spring Break themed event environment for the Cape Town SVNS Rugby Series, covering fan spaces and hospitality areas.

Client: HSBC SVNS
Type of work: B2C, Event, Sport and Sponsorship
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

Our Relationship

HSBC partnered with us to elevate the Cape Town leg of the SVNS Rugby Series through an event environment that matched the tournament’s energy, scale, and global reputation.

Our task was to deliver a complete experiential design solution that enhanced both spectator and partner experiences.

The Challenge

We were briefed to build multiple on-site spaces under a unified Spring Break theme.

The objective was to create an environment that balanced entertainment and hospitality while encouraging social interaction and celebration throughout the event.

The solution

We built over seven distinct spaces across the venue, including fan zones, VIP lounges, player areas, and hospitality suites, each tailored to contribute to the event’s lively atmosphere. Through cohesive design, efficient flow planning, and attention to detail, we created a seamless experience that captured the spirit of the tournament and strengthened the connection between fans, players, and partners.