itel
itel
A high-reach social media campaign featuring Big Zulu, created to grow visibility, engagement & consumer connection.
- Client
- itel
- Type of work
- B2C, Campaign Strategy, Digital, Technology
- Delivered by
- Jawbone: strategy, production, logistics, operations and experiential under one roof.
The story
Our Relationship
Itel partnered with us to develop digital campaigns that would increase awareness, engagement, and product affinity among South African consumers.
Our collaboration focuses on creating strategies that connect the brand’s accessibility and value with audiences in authentic and relevant ways.
The Challenge
We developed a high-impact campaign to boost brand visibility and engagement across social media, positioning the brand as relatable, aspirational, and connected to everyday South Africans.
The solution
Our solution was a targeted influencer-led campaign featuring Big Zulu, whose strong local presence and credibility aligned perfectly with the brand’s tone and audience. The campaign revolved around a cash prize competition, a strategic shift from traditional device giveaways, which encouraged participation and sustained online interaction.
The campaign met and exceeded our Key Performance Indicators (KPIs) while remaining within budget, yielding an estimated advertising value of $936,310 from a modest $3,500 expenditure, showcasing an exceptional return on investment.
In pictures
Photographs from the build and the live experience.
What are
we making next?
Tell us what you have in mind. A first idea, a full brief, or somewhere in between.