Jeep Apparel

Jeep Apparel

A media launch event for an exclusive menswear collaboration, using vehicle displays & creator-led challenges to drive visibility.

Client: Jeep Apparel
Type of work: B2C, Brand Activation, Experience Design, Fashion and Apparel, Launch
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

Our Relationship

JEEP and John Craig partnered with us to launch their exclusive menswear collaboration, a fusion of outdoor heritage and contemporary street style.

Our role was to create an activation that showcased both brands’ identities while engaging media, influencers, and fashion audiences in a fresh and interactive way.

The Challenge

We were tasked with designing and executing a media launch event that would introduce the JEEP x John Craig capsule collection, create social engagement, and generate strong digital visibility through influencer participation and content creation.

The solution

Our solution was to design an experience that balanced the rugged confidence of JEEP with the urban sophistication of John Craig.

The activation featured vehicle displays alongside the new fashion line, immersive content zones, a curated showcase, live music, and refreshments, all set within a vibrant, social-first environment.

A key highlight was the ‘Amazing Race’ challenge, where content creators competed in themed activities, generating real-time engagement and shareable moments. The event delivered strong media coverage and online visibility, successfully launching the collaboration with energy and authenticity.