M&M’s

Our Relationship

Uncle Snitch partnered with us to bring M&M’s collaboration with Marvel to life at Comic Con Africa 2026. The activation connected the colourful world of M&M’s with Marvel’s fandom culture, creating opportunities for participation, product trial, social sharing and interaction.

The Challenge

M&M’s and Marvel wanted a notable presence at Comic Con Africa that would position M&M’s as the chocolate and candy of choice for entertainment occasions.

The brief called for an engaging activation that could pull in different types of Comic Con fans while bringing the “M&M’s x Marvel – It’s More Fun Together” campaign to life.

Our role covered spatial design, creative development, production planning and coordination of the physical and interactive elements.

The solution

We developed an M&M’s x Marvel activation centred around play, prizes, food, characters and photo opportunities.

The stand featured an M&M’s-branded entrance arch, drawing visitors into an area with a Spin & Win mechanic, claw machine, selfie station, product sampling and branded popcorn experience.

A key part of the activation was Yellow dressed as Wolverine, taking the M&M’s x Marvel collaboration beyond the stand through a roaming mascot that interacted with Comic Con attendees.

The claw machine gave visitors the chance to win M&M’s products, Marvel collaboration packs and branded prizes supplied by M&M’s. The selfie station gave fans a dedicated space to capture and share their experience.

The activation also included a branded popcorn experience, combining popcorn with M&M’s to create a movie-inspired snack and product trial opportunity.

Together, these elements created an activation that brought “It’s More Fun Together” to life through multiple ways to interact with the campaign, whether through the games, prizes, food, photo opportunity or Wolverine mascot.

Watch