Mick Haigh

Mick Haigh

A brand & digital partnership shaping a ceramic studio identity through storytelling, e-commerce and ongoing content.

Client: Mick Haigh
Type of work: B2C, Brand Development, Campaign Strategy, Digital, Retail
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

Our Relationship

Since 2024, we’ve partnered with Mick Haigh to build a brand that reflects the artistry, craftsmanship, and philosophy behind Mick’s work.

The goal was to create a visual and verbal identity that honoured his traditional wood-fired techniques while positioning the brand within a modern, premium design context.

The Challenge

We were tasked with defining the brand’s DNA, including its story, values, and positioning, and translating that into a refined identity system that could live across digital and physical platforms.

The objective was to elevate the perception of Mick Haigh Ceramics as both a creative studio and a premium collectible brand.

The solution

Our solution combined brand development and digital transformation.

We defined the brand narrative and tone of voice, developed a full visual identity, and designed and built an e-commerce website that mirrors the authenticity of Mick’s process.

To bring the brand to life, we directed product photography, developed a social media strategy, and created and continue to create ongoing marketing content that highlights the craftsmanship and individuality of each piece. The result is a cohesive brand ecosystem that connects tradition, artistry, and contemporary design, positioning Mick Haigh as a respected name among collectors and design enthusiasts.