Nespresso On Ice Roadshow

The Challenge

Nespresso tasked us with creating a campaign that would introduce its iced coffee offering to a younger audience while positioning the brand within everyday lifestyle moments.

The solution

We brought the Nespresso on Ice campaign to life through a series of branded mobile activations across Johannesburg and Cape Town.

The campaign combined experiential sampling, influencer engagement, and media moments to place the product directly in front of consumers in high-traffic environments.

By taking the brand beyond traditional retail spaces, the activation helped position Nespresso as a contemporary lifestyle brand while creating opportunities for product trial and social amplification.