Project Rhino

Project Rhino

Digital communication support helping grow conservation awareness, community engagement and measurable support.

Client: Project Rhino
Type of work: B2C, Brand Development, Digital, Non-Profit
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

Our Relationship

Since 2023, we’ve partnered with Project Rhino to amplify their mission of protecting South Africa’s rhino population through strategic digital communication.

The partnership focuses on using storytelling and social media to raise awareness, inspire action, and connect supporters to conservation efforts.

The Challenge

Project Rhino approached us to help grow their online presence and build a consistent digital voice that educates, informs, and mobilises communities. The goal was to increase engagement, expand reach, and drive measurable support for conservation initiatives through thoughtful, authentic content.

The solution

Our solution was to take over the management of Project Rhino’s social media and Google Ad channels and create a digital content plan rooted in education, storytelling, and visual impact. Since the partnership began, engagement has grown by more than 800%, helping the organisation reach new audiences and strengthen its support base.

Beyond digital communication, we also sponsor annual rhino dehorning initiatives, contributing directly to on-the-ground protection efforts and supporting the teams dedicated to safeguarding these animals. This partnership demonstrates our commitment to combining communication and action for meaningful conservation impact.