Steers

Our Relationship

Steers approached us to develop the experiential element of the Classic Cheese Burger campaign. Our role was to create a concept that complemented the wider campaign and delivered it as a physical brand experience.

The Challenge

The activation needed to create a stronger presence at store level and give customers an interactive way to experience the campaign. The brief called for an experience that could encourage participation while naturally leading customers into store.

The solution

We developed “What’s Your Classic?”, an interactive activation centred around a custom-built Burger Box featuring a touchscreen game that revealed each participant’s personalised “classic” result. The experience was supported by branded photo opportunities, a Spin and Win mechanic, and instant prize redemption in store.

Our crew managed the rollout across multiple Steers restaurants in Gauteng, adapting the activation to suit different store layouts while maintaining a consistent customer experience at every location. This included fabrication, logistics, installation, staffing, and on-site management, allowing the brand to deliver the same activation across every participating restaurant despite the operational differences between sites.

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