SPAR

SPAR Billboards

National billboard placements across key urban locations, supporting brand visibility & retail awareness between major events.

Client: SPAR
Type of work: B2C, OOH, Retail
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

Beyond trade shows, SPAR tasked us with driving ongoing visibility through national billboard placements in key high-traffic areas.

The objective was to extend brand presence beyond events and maintain consumer awareness across major urban centres.

The solution

We managed the placement and execution at locations such as Cedar Road, Grayston M1, Katherine M1, Rivonia Road, The Marc, and The Maslow. Each billboard delivered consistent, on-brand messaging that keeps SPAR visible to a wide consumer base while supporting retail traffic and brand recall between events.