Victaulic Electra Mining

The Challenge

For Electra Mining Africa 2026, Victaulic returned to JAWBONE for a 10 × 5 m corner stand that could showcase its products while providing space for visitor interaction, meetings and hospitality.

Having previously built the Victaulic stand, the project also gave us the opportunity to bring existing exhibition assets back into the new build. Components retained and managed by JAWBONE could be reused where suitable, alongside new elements required for the 2026 stand.

The solution

We developed a 10 × 5 m corner stand with four dedicated product display tables, a coffee bar, reception counter and cocktail-style seating. The open layout provided clear areas for product presentation, meetings and informal conversations.

The stand used a sculpted rock façade as a visual reference to the strength and durability associated with Victaulic’s products. Strategic lighting and the open layout supported product visibility across the stand.

A key part of the project was the storage and management of existing Victaulic exhibition components. Suitable items from the previous build were brought back into the 2026 stand, while new product displays, furniture and branded structures were produced where required.

The technical plan also included Victaulic-supplied pipe racks and couplings, alongside JAWBONE-supplied and refurbished elements.

This allowed us to deliver the new Electra Mining stand while continuing to manage and reuse exhibition assets across Victaulic’s projects.

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