
Victaulic
Victaulic FrigAir
A product-focused exhibition stand for FrigAir Expo, supporting technical demonstrations within the HVAC sector.

- Client
- Victaulic
- Type of work
- B2B, Experience Design, Industrial, Trade Show
- Delivered by
- Jawbone: strategy, production, logistics, operations and experiential under one roof.
The story
The Challenge
Victaulic tasked us with designing and building a trade show stand for the FrigAir Expo, Africa’s largest heating, ventilation, air conditioning, and refrigeration exhibition.
The goal was to create a professional, high-traffic exhibition space that showcased the brand’s innovative pipe joining and flow control solutions, while maintaining the consistency of their global stand design standards.
The solution
Our solution was a custom-built stand that blended functionality with brand presence. We developed an open, product-focused layout that allowed visitors to interact directly with Victaulic’s components and systems, supported by clear branding and visual storytelling.
The design incorporated digital and physical display elements to demonstrate the brand’s engineering expertise, ensuring a stand that was both informative and engaging. The result was a professional environment that positioned Victaulic as a leader in industrial innovation and strengthened their visibility within the HVAC and energy sectors.
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