LEGO Duplo

The Challenge

We were tasked with delivering a regional activation programme that educated shoppers about the DUPLO range, encouraged hands-on engagement, and supported retail sales.

This included deploying trained brand ambassadors, developing family-friendly engagement points, and ensuring the experience felt informative, welcoming, and true to the LEGO® brand.

The solution

We executed a multi-region activation series where our teams engaged directly with parents and children through demonstrations, guided play, and educational materials. Brand ambassadors showcased the benefits of DUPLO, from motor-skill development to imaginative play, while providing children with the opportunity to build and explore in real time.

This hands-on approach strengthened awareness, increased shopper confidence, and supported in-store sales. The activities resonated deeply with families, reaffirming the value, durability, and learning potential of LEGO® DUPLO.