LEGO

LEGO

Ongoing activation delivery across South Africa, creating playful physical experiences that bring imagination to life.

Client: LEGO
Type of work: B2B, B2C, Brand Activation, Event, Experience Design, Retail, Retail Display, Roadshow, Toys
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

Our Relationship

When LEGO® activates in South Africa, they call us. As their long-standing partner in the country, we manage every kind of activation the brand requires, year after year, across the country. Whether it’s large-scale mall builds or intimate customer previews, our role is to ensure LEGO® is experienced in ways that are as imaginative and dynamic as the brand itself.

Each build has been designed to immerse audiences in the world of LEGO®, creating interactive environments that spark creativity, invite hands-on play, and reinforce the brand’s identity as the leader in imagination and innovation.