Mercedes-Benz Vans

Mercedes-Benz Vans Commercial Vans Expo

A three-day expo experience designed to showcase the full commercial vans range through displays & test drives.

Client: Mercedes-Benz Vans
Type of work: Automotive, B2C, Brand Activation, Campaign Strategy, Conference, Event, Experience Design
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

Mercedes-Benz tasked us with creating a three-day product immersion that would educate, engage, and inspire three distinct audiences: internal staff, media, and dealer/trade clients.

The event needed to showcase the full commercial vans range in a way that balanced technical learning with premium brand experience.

The solution

We designed and hosted a multi-zone expo that highlighted key Mercedes-Benz Vans models, including the Courier, School Bus, Ambulance, Motorhome, Tourism Van, and electric eSprinter. Guests moved through detailed product displays and interactive touchpoints before heading to Zwartkops Raceway for a test drive experience facilitated by the AMG Driving Academy.

Each day concluded with a catered lunch and structured presentations tailored to the audience. The event delivered a clear blend of product training, brand storytelling, and hands-on engagement, reinforcing the versatility and quality of the Mercedes-Benz Commercial Vans range.