Mercedes-Benz Vans

Mercedes-Benz Vans Sales Conference 2026

A full-service internal conference for 150 guests, centred on team connection, event identity & end-to-end delivery.

Client: Mercedes-Benz Vans
Type of work: B2C, Brand Activation, Campaign Strategy, Experience Design, Toys
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

Mercedes-Benz Vans tasked us with developing and delivering a Fast Start sales conference that would align agents around the 2026 sales strategy, strengthen relationships across the dealer network, and build confidence in key passenger van products, with a particular focus on the Vito Tourer Mixto. The event needed to balance practical sales training with product education while creating momentum for the year ahead.

The solution

We developed Full Throttle Training as a focused sales event designed to give agents practical tools, clearer product understanding, and renewed confidence heading into 2026.

Our role included venue sourcing, guest communications, RSVP management, agenda development, vehicle showcase planning, speaker coordination, event design, and on-site execution. The experience combined sales training, keynote content, networking moments, and product displays to ensure agents left with clear direction and stronger confidence in the Mercedes-Benz Vans passenger range.