Mercedes-Benz Vans

Mercedes-Benz Vans Sales Conference 2025

A Fast Start sales conference focused on product training, dealer network alignment & momentum for the 2026 sales year.

Client: Mercedes-Benz Vans
Type of work: B2C, Brand Activation, Campaign Strategy, Experience Design, Toys
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

Mercedes-Benz Vans tasked us with delivering a full-service internal conference for 150 guests, covering venue sourcing, accommodation management, communication, agenda development, and overarching event strategy. The brief required a theme that could unite the team, energise the event, and celebrate the people behind the brand.

The solution

We created a complete event identity built around the core theme ‘Driven to Connect’, positioning Mercedes-Benz Vans as the link between people, places, and progress. To bring this to life internally, we introduced a playful sub-theme, ‘Power of Vans,’ framing each team as a superhero squad with unique names, roles, and strengths.

We managed the entire project end-to-end, from creative direction, invitations, and communication to event planning, logistics, and onsite coordination. The result was an internal experience that not only delivered on strategy and operations but also celebrated team culture in a meaningful and energising way.