Mercedes-Benz Vans

Mercedes-Benz Vans Vito Select Launch

A two-part Vito Select launch covering Agent Training & a curated Media Launch Road Trip.

Client: Mercedes-Benz Vans
Type of work: Automotive, B2C, Brand Activation, Campaign Strategy, Conference, Event, Experience Design, Launch
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

Mercedes-Benz tasked us with launching the Vito Select through two tailored experiences, one for internal agents and one for media, ensuring both groups received a clear, compelling understanding of the vehicle’s lifestyle versatility and premium positioning.

The solution

Agent Training Experience

A structured training day combining expert-led sessions with a lifestyle walk-through featuring four real-world Vito Select scenarios. This was supported by a Ride and Drive component with scenic routes and driving challenges to strengthen product confidence.

Media Launch Road Trip

A curated two-day journey through KwaZulu-Natal, where media and influencers explored the Vito Select through scenic stops, guided product moments, and an overnight stay at Brahman Hills.

Together, these experiences positioned the Vito Select as a premium, adaptable vehicle suited for modern lifestyle and travel needs.