Switch Energy Hokka Half

The Challenge

Switch partnered with us to activate its sponsorship at the HOKA HALF race series. The activation needed to create a visible brand presence along the race experience while giving runners direct access to Switch at key points across the event.

The solution

We activated Switch across multiple HOKA HALF race days, supporting the brand’s sponsorship through a mix of race village presence and on-route product moments. Our team set up branded Switch stands at each location, managed sampling, supplied water support, and ensured the product was available at key runner touchpoints throughout the event.

Each setup adapted to the race layout and available space. At the main activation point, runners and spectators could engage with the brand, sample product, and connect with the Switch team before and after the race. Along the route, our crew supported hydration and sampling, placing Switch directly into the runner experience at the moments it made sense.

Our role included activation planning, production, logistics, staffing and on-site management across each race. The result was a practical, high-visibility sponsorship activation that kept Switch present across the full race environment, not just at the finish line.