Switch Energy Schools SA20

The Challenge

Switch required a national activation rollout to support its sponsorship of Schools SA20, a school cricket competition linked to SA20 and Cricket South Africa. The activation needed to take the energy of the Switch SA20 roadshow into the schools cricket environment, creating a consistent brand presence across more than 10 events around the country.

The solution

We adapted the same Switch activation stand used during the SA20 tournament and rolled it out across Schools SA20 events nationwide. Our team managed the production, logistics, installation, staffing and on-site operations, ensuring the stand could move between venues and remain consistent across the series.

Alongside the activation footprint, we delivered key sponsorship assets across the tournament environment. This included branded player clothing, stadium branding and branded wickets, extending Switch’s presence from the fan area into the field of play.

The result was a national schools cricket activation that kept Switch visible across every layer of the event, from the players on the pitch to the supporters around the ground.