Switch Energy SA20 Cricket

The Challenge

Switch partnered with SA20 for one of South Africa’s largest T20 cricket leagues and required a nationwide activation that could travel across multiple stadiums while delivering a consistent, high-energy fan experience at every match.

The solution

We executed the full national Switch roadshow across 6 stadiums and 34 match days, delivering a touring activation that remained live throughout the tournament.

Our team managed all logistics, builds, and on-site operations, adapting stand sizes per venue, coordinating staff, infrastructure, stock, and compliance, and ensuring the brand experience remained consistent across every city.

Alongside product sampling and giveaways, we conceptualised and delivered interactive fan moments including the “AG Flip / Game Changer” activation, on-field prize moments, and big-screen engagement, keeping Switch visible and active throughout the tournament.

By the Numbers

• 6 host stadiums
• 34 match days activated
• ±4 weeks on the road
• 10–14 hour match-day operations

One activation. National scale. Zero room for error.

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