Switch Energy

Switch Energy SA20 Padel

A private SA20 padel experience with a branded pop-up space designed for player, sponsor & partner connection.

Client: Switch Energy
Type of work: B2C, Brand Activation, Experience Design, FMCG, Sport and Sponsorship
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

Switch tasked us with creating a closed, high-value team-building experience for SA20 players and sponsors.

The brief required an exclusive, well-considered environment that supported networking and connection, supported by a branded on-site presence that felt appropriate for a private sporting event rather than a public activation.

The solution

We conceptualised and designed a 5m x 5m SWITCH pop-up space, developing full 3D renders, layout planning, and branded elements tailored to the padel environment.

The pop-up acted as a central social and brand touchpoint during the event, supporting product visibility while keeping the focus on connection, team interaction, and shared experience. The result was a considered, premium setup that complemented the private nature of the event and strengthened relationships between players, partners, and the SWITCH brand.