Switch Energy Sedibeng Food Fest

The Challenge

Switch appointed us to develop and deliver a brand activation for the Sedibeng Food Festival, placing the brand within one of Gauteng's popular food and entertainment events. The activation needed to create a standout consumer experience that encouraged product trial while giving festivalgoers a reason to spend time with the brand.

The solution

We designed and delivered a branded activation space built around product sampling and interactive experiences. The footprint included a central sampling bar, branded seating areas, oversized Switch can installations, a foosball table, an inflatable target game, branded umbrellas and furniture.

Our crew managed production, logistics, installation, staffing and on-site execution, keeping the activation operational throughout the event. Each element was designed to stand out within the festival environment while giving visitors an easy way to interact with the brand.