Switch Energy

Switch Energy Joburg Day

A 10m x 10m festival activation with branded tunnels, walling & interactive games for high-traffic crowd engagement.

Client: Switch Energy
Type of work: B2C, Brand Activation, Experience Design, FMCG
Delivered by: Jawbone: strategy, production, logistics, operations and experiential under one roof.

The story

The Challenge

Switch tasked us with creating a high-impact activation for Joburg Day, using a 10m x 10m footprint to deliver a space that would attract crowds, encourage interaction, and build brand presence throughout the event.

The solution

We conceptualised, designed, and built a branded Switch environment featuring tunnel structures, bold walling, and interactive games.

The space offered strong visibility and gave festivalgoers multiple touchpoints to engage with the brand, creating a lively, high-traffic experience that reflected Switch’s energetic personality.